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Skin in the game

The promise
you’ll actually keep.

Stake $5–$100. Hit your goal, get it back. Miss, your friends collect. The commitment device with real teeth.

See it in action

18+ · Available in every country Stripe supports · Not a chance-based game

🏃
@alex_runsDay 5 of 7 · started Mon
“I promise to run 3x this week.”
💸 $5 staked3 backers
Total pot$20.00
Win back$5.00
Progress5 / 7 days 🔥
🔥 12💪 8👀 35-day streak

Promise it. Stake it. Keep it.

No chance involved

There's no random outcome, no house edge, no draw. You either follow through on the promise you wrote or you don't.

You decide whether you win

Every promise is set by you, judged by you and the friend witnesses you choose. Promise doesn't pick winners or set odds.

A 20-year-old idea

Behavioural economists call these “commitment devices” and have been studying them since the 1990s. The model is well understood — we just made it one tap.

Product tour

What it looks like
on your phone.

Four taps from idea to a real-money commitment. Here's every screen you'll see.

Step 1 of 3

What do you promise?

Run 3x this week.
HealthDaily7 days
Next: set stake

01 · Write your promise

One sentence. Pick a category and a deadline. Done in 10 seconds.

Step 2 of 3

Skin in the game

Your stake

$20

$5$10$20$50

Held by Stripe. Charged only if you break the promise.

Pick your witnesses

02 · Put cash on it

$5–$100. Card held by Stripe, never charged unless you slip.

Day 5 of 7

Run 3x this week

“5k along the river — splits negative.”

🔥 5-day streak2 friends watching
Check in ✓

03 · Show your work

Photo, text or screenshot. Your friends see it. The streak lives on the receipts.

🏆

Promise kept.

Run 3x this week · 7-day streak

Stake refunded$20.00
Platform fee$0.00
Back on card$20.00
Start a new promise

04 · Stake comes back

Kept it? Hold is released, no fee. Broke it? Witnesses split the pot.

How it works

Three steps.
That's the whole thing.

No habit tracker. No journalling. No willpower. Just stakes.

01
✍️

Make a promise

"Run 3x this week." "No doomscrolling after 10pm." Set a deadline, pick who holds you to it, decide if you want to challenge a friend to do it with you.

02
💸

Stake $5–$100

Your card is held (not charged) via Stripe until the promise resolves. A small processing fee covers Stripe's costs and is disclosed before you confirm.

03
🏆

Keep it or lose it

Keep your promise and your stake comes back. Break it and your friends split the pot (minus our 15% platform fee). Streaks, badges, and a weekly leaderboard come for free.

How your money is handled

We're upfront about the cash.

You're putting real money on the line. Here's exactly where it goes, who touches it, and how you get it back.

🔒

Stripe holds the card, not us

Payments are processed by Stripe (the same processor used by Lyft, Shopify and Substack). We never see your card number and Promise can't move money without your authorisation.

💳

Authorised, not charged

When you make a promise, Stripe places a hold on your card for the stake amount. Nothing is debited until the promise resolves. Keep it and the hold simply expires.

🤝

Forfeits go to the friends you named

If you break your promise, the stake is split between the witnesses you chose when you set it up — not us, not strangers. Promise keeps a 15% platform fee, disclosed up front.

🔁

Full refund if nobody plays

Challenge a friend and they decline? Cancel before the deadline? The hold is released in full. No partial fees, no “processing” surprises.

Promise is open to anyone 18 or older in countries supported by Stripe. Stakes are person-to-person transfers between friends, similar to Venmo or Splitwise — not gambling, not a contest, and not a regulated wager. See our Terms and Privacy Policy for the full picture.

Why it works

Willpower is overrated.
Money and friends aren't.

We didn't invent any of this. Behavioural economists have been saying it for decades. Promise just makes it one-tap easy.

Skin in the game

Losing $20 feels roughly twice as bad as winning $20 feels good. That’s loss aversion — the single strongest behaviour nudge we’ve got. Promise puts real money on the line so your future self can’t quietly opt out.

Public commitment

Goals you tell friends about are 2–3× more likely to stick. Goals with money attached stick harder. Promise stacks both so there’s nowhere to hide.

Daily evidence

Vague check-ins let you lie to yourself. Daily photo, text, or screenshot evidence doesn’t — and your streak lives and dies by the receipts your friends can actually see.

Stop scrolling.
Make a promise.

Free to join. Takes 60 seconds. 18+ only.

Not ready? and we'll ping you on launch day.